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Instagram DM Automation for Small Businesses
Nyatva automates Instagram DMs and comment replies for small and medium businesses. Enquiries get answered in seconds instead of hours, qualified leads land in your CRM or inbox with the full conversation attached, and anything the automation cannot handle is handed straight to a person.
Instagram is where a lot of small businesses actually get discovered, and the DM inbox is where most of that interest quietly dies. Someone asks a price at 11pm, gets a reply two days later, and has already booked with somebody else. Response speed, not ad spend, is usually the constraint.
We set up keyword and story-reply triggers, an FAQ flow grounded in your real pricing and policies, and qualification questions that decide who is worth your time. Genuine buyers get routed to you with context; tyre-kickers get a helpful answer and no follow-up.
Everything runs on the official Instagram Messaging API through a Meta-approved app, so your account is not at risk. Automation built on browser scripts or unofficial endpoints is exactly how business accounts get restricted, and we do not build it that way.
What's included
- Automated DM replies grounded in your real pricing and policies
- Comment-to-DM and story-reply triggers
- Keyword flows for pricing, availability and booking enquiries
- Lead qualification questions with routing rules
- Leads pushed into your CRM, inbox or Google Sheet with full transcript
- Human handover the moment a conversation needs judgement
- Official Instagram Messaging API via an approved Meta app
- Dashboard of common questions and response times
Who this is for
- Most of your enquiries arrive as Instagram DMs and comments
- You lose leads because replies take hours or days
- You answer the same handful of questions constantly
- You want DM conversations captured somewhere other than your phone
How it works
- 01
Discovery call
30-60 minWe discuss your goals, constraints and timeline. We ask a lot of questions, because a problem understood properly is usually cheaper to solve.
- 02
Proposal and fixed quote
1-2 daysYou receive a written proposal with scope, timeline and a fixed price. No hourly billing, no open-ended estimates.
- 03
Build and iterate
VariesWe build with regular check-ins and working previews, so you see progress and can redirect us early rather than at the end.
- 04
Launch and support
OngoingWe deploy, hand over the code and documentation, and stay available through the included support period.
What it costs
Fixed-price setup, then a small monthly cost for hosting and message volume. Typically pays for itself in the enquiries that no longer go cold overnight.
See pricing tiers and live currency conversionWhat we build with
Instagram Messaging API
Meta Graph API
FastAPI
PostgreSQL
Anthropic Claude
Frequently asked questions
Will automating Instagram DMs get my account banned?
Not the way Nyatva builds it. We use the official Instagram Messaging API through a Meta-approved app, which is the sanctioned route for business messaging. Accounts get restricted when automation runs through browser scripts or unofficial endpoints, and we do not use those.
Can it reply to comments as well as DMs?
Yes. Nyatva sets up comment triggers that reply publicly and then open a DM with the person who commented, which is the standard pattern for turning post engagement into conversations. Story replies and specific keywords can trigger their own flows too.
What happens when someone asks something the automation cannot answer?
It hands over. Nyatva agrees the escalation rules up front — usually anything about custom pricing, complaints or account-specific issues goes to a human — and the automation captures the details so nobody is left talking to a bot that cannot help.
Does it work alongside my existing CRM?
Yes. Qualified leads are pushed into whatever you already use, with the full DM transcript attached so you are not starting the conversation cold. If you have no CRM yet, Nyatva can deliver leads to your inbox or a shared sheet, or build one.
Related services
Talk to us about instagram dm automation
A short call, no sales pitch. You'll leave with a clear recommendation and a fixed-price quote, whether or not you work with us.
Nyatva works with businesses in Hyderabad, Bengaluru, across India and worldwide.